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College leaders continue to face significant challenges with student and staff attrition, prompting research into the core reasons for reduced retention and, ultimately, student completion. These concerns are especially troublesome for enrollment management leaders who work tirelessly to meet enrollment and completion targets while maintaining a committed, quality staff to meet the fluid student needs and preferences. Research shows that the experiences and satisfaction levels of students and staff are deeply intertwined. Therefore, effective engagement and relationship management strategies centered on both groups’ interests and desired experiences are crucial. One approach that can aid this work is incorporating the principles of the Platinum Rule, which advocates treating others how they want to be treated. The Platinum Rule builds on the Golden Rule, which most are familiar with, by taking personal engagement to the next level, including the core principles of empathy, personalization, communication, and flexibility. By incorporating the principles of this rule, leaders can enhance the performance and satisfaction of both students and employees, realizing the potential advancements of both groups. This article provides a qualitative analysis of existing evidence and literature on the Platinum Rule’s core principles and best practices for leaders to consider when developing an approach to maximize the potential of staff and create an environment where students can flourish.