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SEM Endorsement Program

Overview

The Only Endorsement in Strategic Enrollment Management

A self-paced, 12-18 month professional development experience.

  • Gain expertise in SEM.
  • Earn a digital badge.
  • Advance your SEM career.
  • The most accessible and cost-effective SEM credential.

Why SEM-EP?

  • Formal recognition of your enrollment management skills
  • Positions you in the field as a leader
  • Assists with career advancement

“This is a great program! I have benefited greatly from this professional development experience. The faculty work so diligently to share their knowledge and experiences with those of us growing in the profession.” 

-2019 Graduate

Testimonials


See who among your colleagues has completed the ̽»¨Â¥ SEM Endorsement.

CURRICULUM SNEAK-PEEK

The four-part curriculum covers a wide range of SEM topics/exposure:

  • Essentials of SEM (5-week asynchronous course)
  • 3 Webinars
  • 3 Field Visits (virtual)
  • Capstone
Learn more about the curriculum here.

 

SAMPLE TIMELINE

Most individuals complete the Endorsement in 18 months, but it can be done in 12 months.

Months 1-6

Months 7-11

Months 12-18

Essentials of SEM

1 Field Visit

Webinars

1 Field Visit

1 Field Visit

Capstone

ADMISSION REQUIREMENTS

  • Five years' experience in the field of SEM (Registrar, Admissions, Recruitment, Financial Aid, Student Marketing or related fields as determined by the SEM-EP program committee)
  • A minimum of an earned baccalaureate degree from an accredited institution.
  • Employment (full or part time) by an accredited post-secondary institution and working as an in-service practitioner in the field of SEM/ES as defined by the SEM-EP.

Individuals can apply any day of the year and start the program any day of the year.  This is not a cohort-based program.  It offers flexibility to start whenever you are ready to commit to the experience.

PROGRAM EXPECTATIONS

  • Complete all required modules in the Essentials of SEM online course.
  • View three 60-minute webinars and write up a report of learnings.
  • Attend 3 field visits and write up a report of learnings.
  • Complete a capstone project (3 options available).

Questions?

Contact us using this form, email us at sem-ep@aacrao.org or leave a voicemail at 202-263-0296.


 

SEM-EP Evaluators Incoming and Outgoing 2025

In Conversation: SEM-EP Evaluators Reflect on Service and Growth

Jun 23, 2025

Meet the two outgoing evaluators, Dr. Sara Kelly and Richard MacLeod, who are wrapping up their service and welcome the two incoming voices, Laurel Rea and Sam Matheny, in a reflective conversation.

Nicole Sakraida, SEM-EP Graduate

Community College Dean Reflects on SEM-EP Experience

May 27, 2025

Nicole Sakraida of RCC reflects on the impact of the Strategic Enrollment Management Endorsement Program. Discover how this SEM-EP graduate turned around a steep enrollment decline with innovative high school partnerships and data-driven strategies.

Congratulations to Jonathan Breaker, SEM-EP Graduate

From SEM-EP Admit to Graduate in Less Than Two Years

Feb 3, 2025

In this Q&A interview, we catch up with Breaker to celebrate his achievement and learn about his journey from public service to becoming a champion for strategic enrollment management at tribal colleges.

̽»¨Â¥ SEM-EP 200th Admit Kissinger Dzanie

Welcoming Our 200th SEM-EP Learner

Nov 25, 2024

Meet our 200th SEM-EP admit, Kissinger Dzanie, a Senior Admissions Officer at Ashesi University and our first learner from Ghana.

Image of an empty road.

SEM-EP In the Field

Jul 22, 2024

SEM Endorsement Program participants visit and learn about Prairie View A&M's enrollment strategies.

Photograph of graduation caps in the air.

SEM-EP Celebrates Two Recent Graduates

Feb 19, 2024

See how other higher ed professionals utilize the SEM Endorsement Program to highlight and validate their skills in enrollment management.