Research & Publications

Research

̽��¥'s publication and research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. In carrying out this research, we hope to leverage the expertise of ̽��¥ members, staff, and partners.

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Informed by more than 50 years of research and practice in the field of strategic enrollment management (SEM), supported by the non-profit, membership-based organization of the ̽��¥ (̽��¥) and ̽��¥ Consulting, this book outlines definitions, principles, building blocks, frameworks, processes, steps, and options that colleges and universities can use as tools to build campus-specific enrollment best practices. Taken together, these tools form the core concepts of SEM, which will guide the creation of a myriad of tailormade SEM results for individual learner success and individual campuses' enrollment health.

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Quarterly Journals

College & University Journal

C&U 100:1 Winter 2025

Featured Content

Feeling Overwhelmed: First-Generation College Students’ Experiences with Social Capital and Community Cultural Wealth During the College Search Process

Impact of Faculty and Curriculum on Online Doctoral Integration: A Quantitative Perspective

Interview with James Kvaal

Interview with Eric Hoover

Vol. 13, Issue 1 April 2025

Featured Content

Tech-Driven Transitions: Investigating College Students' Resource Utilization in the Digital Age of College Applications

Charting a New Course: The Birth of the Nation's First Enrollment Management Credential at the University of Miami

Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts

Graduate Enrollment Management: Reflections and Development—A Decade In

Avanza, The Good Road, and LEAD: College Access Programs the SEM Connection

Scaling Deep to Make Space for Females in Trades: Transformational Inclusion at a Community College

Review of: Lifting the Veil on Enrollment Management: How a Powerful Industry is Limiting Social Mobility in American Higher Education

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