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Admissions & Recruitment

Modernizing Communication Strategy to Transform Student Engagement

April 20, 2022

Free Webinar | 2:00-3:00 pm ET

To ensure long-term financial sustainability, institutions must grow enrollment and improve the persistence of those students. But how can institutions achieve that objective in an increasingly competitive landscape with so many options and priorities competing for the mindshare and attention of prospective and enrolled students?

A panel from Mid-Plains Community College will discuss how modernizing their communications strategy transformed how they engaged with students. Using new technology enabled the college to send personalized communications, scale its efforts through automation, and lessen the administrative burden on staff so they could focus their efforts on learners. As a result, the college improved its ability to capture the attention of and cultivate relationships with prospects and students—two key areas that can drive student enrollment, persistence, and success.

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