Jerald Bracken has been active in ̽»¨Â¥ since 1992. Coming from a technical background, he found that innovation in higher education comes from the users of technology. His time with the Association has included a long-standing commitment to the ̽»¨Â¥ SPEEDE Committee, along with numerous presentations on emerging technologies at ̽»¨Â¥ workshops and meetings. Jerald also served on the Board of Directors as Vice President of Information Technology.
Jerald says, “I have found the key to real lasting innovation lies with the users of technology not the technologies alone. I have committed my entire career to helping users of student information systems leverage new technologies in strategic ways. ̽»¨Â¥ is uniquely positioned to provide leadership and clarity in the evolution of innovation in higher education."