Dr. Wendy Lin-Cook is Vice President of Enrollment Management at the Montclair State University in Montclair, New Jersey. Accomplished strategic enrollment executive with over 20 years of proven success in surpassing enrollment and student retention targets at diverse higher education institutions, including community colleges, R1 universities, and state colleges. Expertise in leveraging big data analytics and advanced quantitative modeling to drive strategic development across the entire student lifecycle, encompassing freshmen, transfer, online, undergraduate, graduate, international, and adult education. Experienced in digital transformation and business process engineering, successfully establishing and enhancing new university departments to improve both enrollment and retention outcomes.