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Enrollment-Management Reality Check: How Community and Technical Colleges Actually Handle It | Results of the April 2025 60-Second Survey

Enrollment Management
Research
SEM Plan Development
Special Topics
60 Second Survey
SEM

Enrollment-Management Reality Check: How Community and Technical Colleges Actually Handle It | Results of the April 2025 60-Second Survey

In April 2025, ̽��¥ created and distributed a 60-second survey to enrollment management professionals at community and technical colleges to answer the question, "Are we managing enrollment strategically, or are we just hoping for the best?"

In April 2025, ̽��¥ created and distributed a 60-second survey to enrollment management professionals at technical and community colleges to answer if professionals at community and technical colleges are managing enrollment strategically, or are we just hoping for the best? The survey received 195 individual responses about professional perspectives and practices and 165 institutional-level responses (one per institution) for organizational data. Results of this survey reveal valuable insights that could confirm your suspicions on the topic or surprise you.

Key Data

96% of respondents say they engage in enrollment management
Only 54% of respondents refer to their plan "most of the time" or "always" when making decisions
When institutions without SEM plans were asked why they didn't have one, leadership turnover and organizational chaos, resource constraints, process over product, and "it's in the works" were common responses.
76% of respondents indicated wanting research on retention-strategy effectiveness
And more.

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Unless otherwise noted in a specific report, the ̽��¥ member institution size, type and control categories are based on the following definitions and sources:

The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES).

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Enrollment-Management Reality Check: How Community and Technical Colleges Actually Handle It | Results of the April 2025 60-Second Survey

Unless otherwise noted in a specific report, the ̽��¥ member institution size, type and control categories are based on the following definitions and sources:

The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES).

Institution type and control values are also defined by and verified through NCES criteria.