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Meet Clayton Smith, ̽»¨Â¥'s new SEM Conference Director

October 31, 2016
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Headshot of Dr. Clayton Smith.

In a way, professional conferences are like a New Year’s Eve gathering. They provide the opportunity to reflect on the growth and themes of the last year, and to anticipate what comes next and make plans to do better.

Also--like any good New Year’s party--conferences bring us together with friends and acquaintances, giving us a chance to deepen professional connections and forge new ones.

This year’s ̽»¨Â¥ SEM Conference in San Antonio is an ideal occasion to embrace both these reflective and forward-thinking impulses because it is the last conference under the direction of three SEM veterans--Susan Gottheil, Jay Goff, and William Serrata-- who have helped steer the conference for the better part of a decade. ̽»¨Â¥ thanks them for their commitment and vision, and is also excited to step into the next era of SEM with the announcement of the new SEM Conference Director Clayton Smith.

“I’ve been the ultimate ̽»¨Â¥ beneficiary, thanks to colleagues who have been tremendously helpful over the years,” Smith said. “So much of what I’ve done today has happened because I had people at ̽»¨Â¥ believing in me.”

 

“I see this opportunity as my chance to give back to ̽»¨Â¥ and my SEM colleagues and to continue my own SEM journey,” Smith said. “I want to recognize and appreciate the work of those who have gone before--including Susan, Jay and William--as well as Bob Bontrager, who was legendary. It’s a special pleasure to follow these longtime colleagues whose advice I continue to cherish.”

6 potential ways to evolve ̽»¨Â¥ SEM

“We need to continue the aspects of the conference that have proven successful,” Smith said. “And we need to find new ways to enhance professional expertise through the conference.”

Toward that end, here are a six things you might expect from future SEM Conferences (Smith takes the helm for 2017):

1. Provocative plenaries. It’s important that the conference speakers “don’t just toe the party line” on the issues facing the profession, Smith said.

“We must keep bringing in excellent keynote speakers--thought-provoking leaders who really challenge our thinking, like this year’s David Kalsbeek,” he said.

2. Range of expertise. Another key to the success of the SEM Conference is that it provides robust professional development at all levels--from entry-level to senior management positions.

“SEM will continue to deliver skill development and content for the young professional as well as sessions for senior-level planners,” Smith said.

3. Year-round professional development. Smith imagines strengthening the learning that takes place at the conference by finding ways to connect it with other ̽»¨Â¥ professional development opportunities, such as the webinars, online classes, SEM-EP certification and more. (View those opportunities here.)

“I’d like to find ways to help people stay engaged in SEM professional development throughout the year,” Smith said. “Instead of one-and-done, the conference can be a springboard to stay connected to each other and pursue other learning opportunities.”

4. Mentoring and coaching. Teams at SEM receive specific, consistent mentoring throughout the conference.

“In the past, we haven’t stayed connected to those teams throughout the year,” Smith said. “I’d like to explore ways to increase SEM mentoring--both for teams and for individuals--throughout the year.”

5. Widening the reach of SEM. SEM is growing beyond its historical focus on “student fit”--recruitment, admissions, financial aid and orientation--to include a broader perspective on student success. SEM is becoming a cross-campus partnership with student affairs, faculty, residence life and others to provide more thorough, thoughtful and nuanced service. It has also shifted to a welcome and necessary focus on understanding the needs of diverse student populations. Future conferences will likely have expanded offerings on serving online learners, underserved populations, international students, and more. In addition, Smith added, there may be more outreach and networking with colleagues abroad.

6. Advisory committee. Is mentorship desirable or practical? Can the conference be usefully woven into other ̽»¨Â¥ professional development opportunities? What student or professional populations need more attention? What are the emerging topics in the field?

Formally or informally, Smith will be actively seeking out feedback about these and other ideas as he steps into this new role.

If you have thoughts about what would make future SEM Conferences even better, please fill out the emailed survey after the conference, or talk with Smith and other colleagues in person: Join the ̽»¨Â¥ SEM Conference, Nov. 6-9, 2016, in San Antonio, Texas. It’s a wonderful opportunity to assess your SEM efforts up to this point, compare notes with peers, and set a polestar for the next stage of your campus’ SEM journey.

 
 
 
 

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