To ensure that the reputation and trademarks of ̽»¨Â¥ receive the utmost protection, the Board has developed the following guidelines. All ̽»¨Â¥-branded service units that involve third parties through such arrangements as partnerships, joint ventures, or licensing agreements shall comply with these guidelines.
- The services offered by ̽»¨Â¥-branded service units must relate to the Association's mission and its members' professions.
- The Association shall, through appropriate member involvement, develop and impose high quality standards on ̽»¨Â¥-branded service units.
- The Association shall assess the membership's views and conduct business and legal due diligence prior to, and periodically after, launching an ̽»¨Â¥-branded service unit.
- The President shall appoint an advisory panel of voting members to review such ventures involving ̽»¨Â¥ branded service units.
- The Association shall develop a communication plan to keep the membership informed of the activities of ̽»¨Â¥-branded service units.
M/S/P [Peterson/Roof. 10/0] March, 2004